SaaS growth starts with becoming the obvious choice

By Michelle Wols, SaaS Growth & cybersecurity expert

Not by generating leads. Not by chasing MQLs. But by showing up with clarity, consistency, and conviction - long before buyers are ready to buy.

I help B2B SaaS - with a strong focus on cybersecurity - build a growth system that creates awareness, shapes preference, and earns trust.

Let's talk

Pricing & offer

How I support SaaS & cybersecurity businesses grow

Strategic advisory

Work with an experienced marketing advisor to sharpen positioning, support junior marketers, and make smarter GTM decisions - without the cost of a full-time hire.

What you get

Strategic calls

Up to 3 focused 45-minute calls per month to work through positioning, messaging, or marketing strategy.

Written feedback

Detailed feedback on 2 written pieces per month, such as blog posts, landing pages, or email flows.

Light support between calls

Quick questions, reviews, or guidance via Slack or email.

Pricing

€750 per month

Why most SaaS growth efforts fall flat

And what to do about it

After 8+ years working with technical, complex cybersecurity SaaS products, one thing is clear: the standard playbook - run ads, capture leads, book demos - assumes buyers are already looking.

But unless you're solving an urgent, obvious problem (and most aren't), you're either invisible when it counts or wasting time on people who aren't ready.

You can't shortcut trust. You can't brute-force growth. What you can do is become the company they remember when they're ready to switch.

Are we the right fit?

Check if I’m the right fit to help your cybersecurity SaaS grow

You have a technical or complex product that's hard to explain clearly

You're not sure your current positioning is landing with the right audience

You've hired junior marketing talent and want them supported and up-leveled

You're making GTM decisions without a senior marketing sounding board

You want sharper messaging, but don't need a full-time marketing lead

You're preparing for a website overhaul, funding round, or strategic shift

You value honest feedback, collaborative thinking, and clear processes

🤔

The SaaS Growth methodology

A simple system for becoming top of mind.

I don’t promise hockey-stick curves. I help you install systems that compound over time - so you become the first name that comes up before intent exists.

Clarify your SaaS’ message

Most positioning is forgettable. We help you say what makes you different - clearly, consistently, and in a way that resonates with the right buyers.

Become top-of-mind in your niche

Content isn’t about “demand gen.” It’s about showing up with useful ideas that buyers trust, weeks or months before they’re ready to act.

Convert belief into pipeline

When they’re ready, they’ll come to you - not because of a nurture sequence, but because they’ve followed your thinking and trust your approach.

About me and SaaS Growth

👋 I'm Michelle - driving SaaS growth by bridging product marketing and sales success. With 8+ years across data analytics, MarTech, and RegTech companies, I've mastered turning complex technical products into sales-ready value propositions that actually close deals.

I specialize in creating messaging frameworks that accelerate deal velocity and in building marketing programs that drive conversions. Currently, as a Sr. Product Marketing Manager at Beyond Products, I help security and IT companies achieve the marketing-sales alignment that drives predictable SaaS growth.

SaaS Growth is my side project - part experiment, part playground - where I test ideas, frameworks, and tools (like Lovable), and explore what organic reach can still do in a world ruled by performance budgets.

Growth happens when buyers trust you before they need you.

If that's the kind of SaaS growth you want, let's talk.

Book a call

No sales pitch, just a conversation.